• Grew company from $400, 000 in revenue yearly, to $20m in revenue yearly over 4 years.
• Recruited 2 top performing salespeople from rivals who brought over many accounts
• Lead M&A in acquiring 2 rival companies.
• Moved company headquarters from 1500 sq ft office space to 5k sq ft warehouse.
• Negotiated a discounted lease contract.
• Managed multiple web site design and revamped and logo designs.
• Customized, tailored and out sourced back-end e-commerce web site operations to meet needs.
• Optimized back-end web site operations which helped to eliminate 2 full-time positions.
• Reduced IT costs by implementing a combination of VOIP, EFAX, and Cable internet rather than T1 line.
• Reduced software costs through a combination of open-source software, software licensing, and Freeware.
• Managed CRM and helped the company achieve the highest available customer ratings in the industry and with the Better Business Bureau and many company review websites.
• Lead GSA Contract Acquisition Directed advertising strategy which was comprised of sponsored online search, organic online search, online comparison shopping Social Network Marketing, industry forum and customer interaction marketing.
• Consulted with Accountants, Bookkeepers and Attorneys. Networked with Chamber of Commerce, Better Business Bureau, and local Business Leaders.
• Outsourced web development and SEO to India, Singapore and Philippines
